More Garcia-related giveaway goodness

As if Sergio Garcia's PLAYERS Championship' promotion weren't enough, Golfsmith announced this week that the company will give away free TaylorMade Golf drivers if the Spaniard wins the Masters, according to Advertising Age.

Garcia, long regarded as the World's best player never to win a major, will play a role in the promotion that will refund the cost of thousands of consumer-purchased TaylorMade drivers including the r7, Burner, and r9 drivers. There are plenty of pessimists regarding the promotional move — Golfsmith did, however, take out an insurance policy — including a columnist at Golfweek. Per the story:

"It's a bit of a safe bet for the company. Of the four majors, Garcia has been least effective in The Masters," said Jim McCabe, columnist for GolfWeek magazine. "It would be nice if Golfsmith/TaylorMade would be a bit bolder and offer the free deal if Sergio wins any major in 2009. But I give them credit for a campaign that has some positives to it."

McCabe's lack of optimism is the golf world's consumer delight, giving a breed of casual fans reason to cheer for Garcia at Augusta National in a few weeks.